If MLB thinks people are waiting around for them to return they will be sorely mistaken. The landscape has changed dramatically since 1994/95. There’s so much content to consume on Netflix, HBO Max, Disney+, YouTube, etc that it would take the rest of our lives and then some to watch it all. The way we follow and consume live sports has changed. Baseball doesn’t exactly have a ton of content creators and influencers to attract a new audience. And consumer’s habits have changed. People prioritize doing other activities outside rather than watch TV for 3.5-4 hours every day.
The impact will be noticeable now, but it’s been a long time coming. It’s been out of sight, out of mind for kids and teenagers. And once they become adults with dispensable income, they won’t be spending that on baseball…