I agree with the premise of the article but have some disagreements about it. I don’t think improving pace of play from the current 3 hours 11 minutes is going to bring in a new wave of fans.
There’s nothing baseball can do to change the fundamental nature of the game. A player will always throw a ball to another player holding a bat, with the batter attempting to put the ball in play. You either like the game or you don’t. 2019 with the super juiced baseball and loads of home runs didn’t do much to change that. Why would people be suddenly interested in where players are lined up on the field, or how quickly a pitcher gets ready in between pitches, if they didn’t like the sport before? I have no interest in boxing, never will. They’re not going to hook me in by having fewer rounds in a fight; or time in between rounds.
Where baseball really misses the ball is accessibility. They’ve made it really easy to be out of sight, out of mind. It’s been what, 2 years since they stopped negotiating with streaming services YouTube TV, Hulu, and Sling? If cord cutters aren’t baseball fans, they’re not going to go out of their way to get cable again. Or even stream it illegally.
Baseball relies heavily on outdated revenue streams… Cable TV deals, tickets/merchandise, and some streaming options. They rely heavily on regional interest, and barely scrape the surface for National exposure. That’s holding them back from modernizing the sport… Not where players are lined up on the field, or a pitch clock. Those are just aesthetics for existing fans.