Do Leaked Screenshots Provide a Glimpse of the New Minnesota Twins Rebrand?

"We wanted the big rebrand, but they wouldn't take our money. East Coast guy. We were runner up for the big one. This rebrand is our kinda rebrand. Gonna work his tail off and rebrandsie gonna take the ball every fifth day and you will probably not notice much..."

1 minute ago, I wish the twins were good said:

"We wanted the big rebrand, but they wouldn't take our money. East Coast guy. We were runner up for the big one. This rebrand is our kinda rebrand. Gonna work his tail off and rebrandsie gonna take the ball every fifth day and you will probably not notice much..."

Twins territory: we give you the Dylan Bundy of rebrands

8 hours ago, Cris E said:

The font change doesn't even register, but I'm not a fan of the gold. Not sure why, it just seems muddier or something.  

Its what my well worn cap looks like now.

They call that a rebrand? That's no rebrand. A rebranded cap is when the TC logo is replaced by Minnie and Paul, no longer smilingly shaking hands across the river, but instead tatto'd up, wearing black leather and chains, each holding a severed bloody head of a player from the opposing team of the day, while standing on the remains of the uniformed lifeless, headless corpse underfoot. That's right, caps and helmets specific to every other MLB team.

And, the new scoreboard offers a special feature of The Taunting Frenchman randomly appearing throughout the game, hurling obscene, deeply offensive personal invective at particular players from the other team. Mock their SO's, BB's and errors, even their HR trots.  They'll think twice b4 swinging for the fences again. Hire copywriters dedicated to creating fresh content during every home game in real time. Customers would stick around for the 9th even during blowouts, just to hear and see what comes next.

Thats a rebrand. Break with Minnesota nice bs. Lake Wobegone no more! Set a bold, radical new direction. Blaze a new path in leveraging the possibilities of a new scoreboard. Capture der zeitgeist with a dramatic new cap and helmet logo, let the image say all that needs to be said about how serious the new-look Twins will be in 2023 and beyond.

FWIW, a "rumor" ...and I despise using that term...had the Twins going "going backward" in their design.

WTH does that mean? Sloppy wool jerseys from the 1900's? LOL

Personally, I like the updated powder blues and I don't think they are going away. But I don't like the red tops and am abilivent on the blue tops. I'm expecting the return of pin stripes and a cream colored alternate option. Retro is not bad, is classic, and can be even better with a few subtle changes.

Pretty minor if this is the move. Not into the gold, prefer the classic style. However, with the right jersey and gold trim it might mesh with the caps. Myself, I like the red jerseys and wish the Twins would go back to some pin stripes! Please avoid some of the God awful modern massive shifts that look like someone that had too many beers designed.

Go TWINS!

Twins Geezer.............out.

What percentage of the Twins fan base upgrades their swag when there is a design change? Not sure who they’re marketing to.

Want to sell more jerseys? Win a playoff game.

15 hours ago, chaderic20 said:

The UniWatch article notes that all the "southwest" caps had that cream color instead of white.

An interesting idea being discussed in the comments of the UniWatch article is that they may rebrand from the Minnesota Twins to the Minneapolis Twins or Twin City Twins, as not many professional teams use state names anymore, most use city names.

Angels & Marlins both did this. Doesn't seem to have done anything for them, and both were in states that had other teams. Not sure a rebrand to represent less territory would do anything to help them market the brand.

I can't really see the difference, it looks essentially the same to me. After seeing the side by sides and reading the headline, I thought this was Stu's Friday contribution.  

Unlike Seth, I'm a big uniform guy and players number guy.  Stop messing with what is solid.  Bring back the pinstripe uniforms of the 60's/early 70's with the BLUE "Twins" and numerals.  The tree scape on the sides of the TC is hideous.  

Its fine. I was worried they might go back to the M&Ms s font "M" caps. I hate those. 

A better rebrand would include keeping the TC but having it stand for "Talent Committment". I'm in the "keep old logo" crowd after studying the side by side for a good 5 minutes.

If this is it - I think the top dogs in the organization don't really understand what  a rebrand is.  These just look like they are using older/dirtier hats.

For those of you who obviously didn't go read the linked UniWatch article, and are complaining about the color change of the T and the button (aka squatchee), and the patterns on the left and right of the logo, here is what UniWatch said about those:

Quote

 

If we strip away the southwestern silliness and compare the logo to the team’s current cap, here’s what we see:

You can ignore the “T” shifting from white to cream (that’s a standard feature throughout the southwestern hat program) and the squatchee changing from red to navy (there are no contrasting squatchees in trhe southwestern line). But the “TC” logo has been subtly streamlined — for the better, I’d say.

 

So, the notable changes that are POSSIBLY part of the rebrand are the thickening of the letters, the subtler serifs on the T, the shape change of the C, and the slight spacing change (due to the shape change of the C).

I would not be surprised if the T changing from white to cream IS part of the rebrand though, as the Twins do have a history of using cream. In fact, I kinda hope it is, as I've always liked the use of cream instead of white.

It just looks like a poorly made knock-off you'd buy at a flea market.

A cartoonish TC bear on the new hats a la the Orioles hats of the 70's.

11 hours ago, Game7-91 said:

They call that a rebrand? That's no rebrand. A rebranded cap is when the TC logo is replaced by Minnie and Paul, no longer smilingly shaking hands across the river, but instead tatto'd up, wearing black leather and chains, each holding a severed bloody head of a player from the opposing team of the day, while standing on the remains of the uniformed lifeless, headless corpse underfoot. That's right, caps and helmets specific to every other MLB team.

And, the new scoreboard offers a special feature of The Taunting Frenchman randomly appearing throughout the game, hurling obscene, deeply offensive personal invective at particular players from the other team. Mock their SO's, BB's and errors, even their HR trots.  They'll think twice b4 swinging for the fences again. Hire copywriters dedicated to creating fresh content during every home game in real time. Customers would stick around for the 9th even during blowouts, just to hear and see what comes next.

Thats a rebrand. Break with Minnesota nice bs. Lake Wobegone no more! Set a bold, radical new direction. Blaze a new path in leveraging the possibilities of a new scoreboard. Capture der zeitgeist with a dramatic new cap and helmet logo, let the image say all that needs to be said about how serious the new-look Twins will be in 2023 and beyond.

That C sure looks like it was peeled off a Reds hat. What would Joey Votto say? How about Morneau? Did the Reds' organization have to sign off on this? I sort of like uniform stuff... Thanks for sharing this.  

I don't care if the uni change is to pink long underwear as long as they build a competitive team and start winning again.

I hope they didn't pay anybody to do nothing.

More clues. Unveiling at MoA on 11/18

So, not seeing any gold; The neck is bare, so assuming the navy and red stripes are at the ends of the sleeves. Above it? Looks too wide to be the base of the T in the TC logo, so I'm venturing a guess it is the bottom of a state of Minnesota patch of some type.

So a solid Navy Blue and a solid White jersey combo with Navy cap (unless all this promo stuff is a red herring).