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Twins Daily contributor Jamie Cameron sparked this discussion when he tweeted something that caught my eye last week. Baseball cards have expanded into a much larger industry than simply going into your local retail store and grabbing a wax pack. With someone genuinely curious and questions at hand, it seemed a great opportunity to dissect where the industry is as it stands today.
Timing for this piece couldn’t be better either. Starting Wednesday and running through Sunday, The National (The National Sports Collectors Convention) is taking place just outside of Chicago, Illinois. A yearly event each summer (that swaps between Chicago, Atlantic City, and Cleveland), The National is the epicenter of the collecting universe and offers an endless supply of cardboard dreams.
Setting the stage for Jamie’s questions, he denotes his background being born and raised in the United Kingdom. Having been in the Twin Cities for roughly 15 years now, baseball has always been a passion of his. He doesn’t have the childhood memories of card collecting however, and as stated earlier, the game has changed significantly since then. Here’s what he wanted to know.
How did you get into collecting? As a kid or an adult?
I found myself collecting cards as a kid, seeing it as an inexpensive way to connect with athletes I enjoyed. My parents would often be ok with a pack or two from the local retail store when we stopped in on occasion. By my teenage years I had a couple binders full of early late 90’s and early 2000’s sports cards that I no longer cared about. Eventually they were parted with at a garage sale I would imagine.
Getting back into the hobby in late 2016, I found myself stumbling into what is known as a “break room” (where groups of people buy into a product and split cards). Having always enjoyed decorating and displaying memorabilia in my basement, cards represented an avenue to capture moments and collect objects of a bit smaller physical footprint.
How do you purchase products? Packs from a store, direct from dealers, or something else?
The two main avenues are your retail stores such as Target or Walmart, and hobby shops. Hobby shops are designated by the term LCS (local card store). They aren’t nearly as plentiful as they may have been years ago, but many larger cities have one. Whether specializing in cards, comics, or some other collectible, they get what is known as hobby products. These boxes and packs may have different offerings in them to incentivize consumer from buying there.
Retail options include more cost-effective offerings. While hobby boxes at an LCS can run from $50 all the way into the $1,000’s, smaller blaster boxes, fat packs, hanger boxes, and single packs can all be had at a retail store for $20 or less. If there’s no LCS in sight retail becomes the lone option. It’s a great place to dip your feet in. Just be aware that the individually wrapped packs could be picked over like the best offerings in the produce aisle.
What are the best brands? What determines that?
There are really only three baseball card manufacturers, and only two of them are the major players. Topps is the lone company with an MLB license and that makes them the premium product. Panini is a football first company, and while they are licensed with the MLBPA, the lack of MLB license means there’s no logos or team names on any of their cards. Leaf is another offering while being unlicensed as well. Although Panini does make some very visually appealing cards, value is always at its highest with Topps.
How much time and money do people put into collecting?
As with any hobby this is going to have a ridiculously wide range. Collecting anything is obviously a personal adventure. Some people collect single players or teams, while others look at cards as an investment vehicle. Those investing typically trend towards prospects or vintage cards, and the time is a large component as you must study the market and make sure you’re targeting the players with the best present and future ROI. A player or team collector may simply want each card of whoever they’re after, and sites like eBay and Comc (Check Out My Cards) provide a very quick way to grab and go.
From a monetary standpoint, you can land all over the board. Topps alone puts out something like 25 different products each year. You can find a new release calendar at a site like Cardboard Connection in order to keep track. The bulk of those products cost $200 or less, while a small minority can get over $1,000. Each product has significant “hits” or desirable cards that, on the secondary market, can fetch hundreds to tens of thousands. The level of buy in is again up to the collector.
What’s your favorite card? Why?
Too difficult to chose just one, so I’ll go with two. I collect Minnesota Twins cards and have smaller collections of both Mike Trout and Shohei Ohtani. There are some really nice cards in my Twins PC (personal collection, which you can view here), but it’s two Trout cards that stick out for me. The first is a 2018 Topps Heritage Relic Autograph /25 that I pulled from a blaster box. Purchasing a $20 retail offering from Target and hitting something like this is like winning the lottery. I was stunned and it’s a card I’ll almost certainly never sell.
https://twitter.com/tlschwerz/status/971119224080003073
Having been back into collecting for roughly three years now, I have added some higher end cards of the players I really like. Mike Trout is trending towards the greatest player baseball has ever seen, and his rookie card market is reflective of that. A non-descript card few thought twice of seven or eight years ago, it’s now the must have subject of the modern era. PSA (Professional Sports Authenticator- a third party grading company) graded copies of the card in a Gem Mint 10 went for roughly $500 as recently as this winter. They are now worth near or over $1,000 and continue to rise. My wife surprised me with one for our five-year wedding anniversary in February.
What do you get from it? Overall, why is this a hobby for you?
Personally, I find it as a connection to differing passions. I have always been artistically inclined, and love looking at the photography and designs these companies continue to put out while tying in a sport I enjoy. The thrill of pulling an autograph or hit, as well as the fun in buying the next cool card to hang onto is something I’ve gotten behind. I’m not interested in the investment side of the hobby or looking to make money, so grabbing what I like is much easier without worrying what the return or loss may be.
I find myself continually going back to look through cards in my collection. Reminiscing on players or events that were depicted is fun, and not looking through them on a consistent basis lends to a thrill of excitement each time I peruse what I have. Displaying some of my collection has made for neat memorabilia showcases in my house, but a further connection to the game of baseball is really what it’s about for me.
This is obviously far from all encompassing, and there’s certainly more nuanced questions about the hobby, and collecting in general, to be asked. Do you have a collection to show off? Do you have questions to ask? Anything else you’d like to know? Feel free to share in the comments below.
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