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  • Will St. Paul Saints Pay to Become Minnesota Twins Affiliate?


    Tom Froemming
    La Velle E. Neal III of the Star Tribune reported the Twins officially informed the Rochester Red Wings they will no longer be the team’s Triple-A affiliate, and that the St. Paul Saints could become their replacement. Do the Twins need the Saints more than the Saints need the Twins?
    Image courtesy of Tom Froemming, Midway Stadium 2011

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    The part of La Velle’s article (which I encourage you to read because it includes much more detail than what we’re going to go into here) that really struck me is that the Saints would have to pay to become a Twins affiliate. Perhaps as much as $20 million! La Velle did mention the Twins could ultimately pitch in to cover at least part of that cost.

    This payment would go to Minor League Baseball, and is standard for new franchises, but this is not a typical franchise.

    The Saints represent outlaw baseball. Behind owners Mike Veeck and Bill Murray, they established a quirky brand of minor league baseball and entertainment that has since been universally adopted across all levels of the minors. In addition to helping ballplayers continue their professional careers, they’ve even served as an opportunity for some amatures to stick it to Major League Baseball (most famously J.D. Drew in 1997).

    The Saints also represented an opportunity for fans to stick it to MLB. Established in 1993, the Saints were well-positioned to embrace baseball fans who turned bitter from the 1994 strike. It also didn’t hurt that the Twins were terrible in the mid-90s.

    It may be difficult to capture the original spirit surrounding the Saints these days, seeing as the team is such an established entity in the Minnesota baseball scene and plays in a gorgeous state-of-the-art ballpark in lowertown St. Paul. There’s nothing that really screams “outlaw” about that. Things have changed, and for the better. Midway Stadium (pictured above) definitely has its charms, but CHS Field is a gem.

    Their brand of baseball and entertainment has always made the Saints a strong draw, but the new ballpark has really created a boom. In 2019, the Saints' average attendance was 8,061. Can you guess how many of the 160 affiliated minor league baseball teams beat that mark?

    Just seven.

    Taking a look at the Twins’ top two affiliates, the Red Wings averaged 6,846 fans and the Pensacola Blue Wahoos, despite a jaw-droppingly beautiful stadium, averaged 4,354. These numbers are all from the excellent resource Ballpark Digest (affiliated attendance here, independent attendance here).

    While the Saints are one of the most popular minor league baseball teams, most of their independent counterparts don’t have as much to boast about. Of the 40 indy league teams that operated in 2019, only five others attracted even half of the Saints’ average attendance, and four of those five play in a different league.

    There’s no question the St. Paul Saints can stand on their own, but what about the rest of their current league? Will enough teams survive COVID-19 to keep the American Association afloat? I believe this will be among the biggest determining factors in whether or not the Saints will be interested in becoming an affiliate of the Twins, or any other MLB team for that matter.

    At the same time, I’m not certain the American Association, which is based out of Moorhead, can survive without the Saints.

    Veeck has expressed an openness to work with MLB, but is also keen to the fact that it may not be popular with some of their current base. Here’s what he told the Pioneer Press’ John Shipley in July:

    “I think it would be fascinating to know, what do the fans think? Obviously, I would love to know the answer. What if you did a poll and said to the fans and said, ‘Would being a major league affiliate, aside from it being the Twins – with it just being a Double-A or Triple-A team – would it enhance the Saints or would it detract?’”

    Outside of the fan perspective, I can’t imagine indy teams are looking at what MLB is doing to its current affiliates and thinking “gosh, I’d really like to go into business with them.” It all comes down to money, of course, but watching MLB ruthlessly cut 40 minor league teams out of affiliated ball has to make indy teams uneasy about aligning with them.

    From the Twins’ perspective, this makes all the sense in the world. Having a minor league affiliate so close would be a great relief in terms of travel and transactions, and CHS Field has been lauded not only for the facility itself but also the playing surface. That may not sound like a big deal, but when you have guys on rehab assignments you don’t want to send them somewhere that has a sub-par field.

    Aligning with the Saints would also effectively eliminate them as competition. You may not think of it this way, but the Twins and Saints are competing for attention from a similar fanbase in the same market. This is another thing that may be difficult to comprehend today, but it was definitely a factor in the mid-90s.

    Personally, I’d love to have the opportunity to watch a Twins minor league affiliate without having to travel so far. I’m getting excited just thinking about it, to be honest. At the same time, I have to imagine things wouldn’t quite be the same with the Saints being an affiliated team. At the very least, they wouldn’t be able to do promotions like this one.

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    There’s another shoe that would need to drop, right? St. Paul would need a league to play in. They’re not a fit geographically with the IL as it currently exists...not by any stretch of the imagination. Especially heading into an era where cost containment in the affiliated minor leagues would seem to be a growing concern. The PCL isn’t as much of a stretch geographically...but, presumably, the PCL isn’t the league looking for a replacement for Rochester. FWIW, I hope the Saints stay independent. It’s a death blow to quality independent ball in the Midwest if they lose St. Paul...and I’d hate to see that.

    I'll respectfully disagree with most of this post. The geography is a very minor issue. St. Paul would not be a major problem geographically for MiLB. Not at all. Look at a map of AAA franchises. St. Paul would be no more inconvenient, and probably less so, than Tacoma or Salt Lake City, not to mention the fact that Memphis and Nashville are in the PCL. And, as others have pointed out, MiLB can realign the leagues if they wish.

    And to call the American Association quality independent ball is inaccurate, IMHO. Keep in mind that there is a good reason that the players in that league do not have contracts with MLB franchises. The vast, vast majority of players are simply not good enough. And that in turn is why the marketing of these teams emphasizes gimmickry rather than the quality of play. There's nothing wrong with being entertained by that, but don't try to pretend that the baseball is good. As for me, I'd much rather watch talented players learning the game and improving their skills at low-A than the has-beens, never-wases, and never-will-be's in the American Association.

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    The Saints already fill the stadium, what are the new revenues?  How do they pay for the $20 M?  What happens when the Twins stink and their minor league is in the toilet?  Will people go just because it is a Twin affilitiate?

    Well not having to cover player salaries would be a boost to the bottom line I'd think. The Twins can help cover the 20 mil, and I'm sure that's a large part of any negotiations happening. A bad AAA team is still better baseball than any team the Saints have ever run out there. People go now without it being a Twins affiliate and with it being less skilled baseball. I'd think there's a reason teams pay the 20 mil to become affiliated. If being independent like the Saints is the better move why would any team sign on to be affiliated? I can name you 2 dozen minor league affiliates and own merchandise from a half dozen. None of which are Twins affiliates. Being linked to MLB gives you further reach and I'd assume increases merchandise and ad revenue. Not crazy drastically, and maybe not even enough to take on the risk of the Twins kicking you to the curb in 5 years, but I don't think there's any question that not having to pay your players and adding even a little merchandise and ad revenue would be good for any team's bottom line. Just don't get why any team would sign up for it if it's a worse business decision than being independent.

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    Well not having to cover player salaries would be a boost to the bottom line I'd think. The Twins can help cover the 20 mil, and I'm sure that's a large part of any negotiations happening. A bad AAA team is still better baseball than any team the Saints have ever run out there. People go now without it being a Twins affiliate and with it being less skilled baseball. I'd think there's a reason teams pay the 20 mil to become affiliated. If being independent like the Saints is the better move why would any team sign on to be affiliated? I can name you 2 dozen minor league affiliates and own merchandise from a half dozen. None of which are Twins affiliates. Being linked to MLB gives you further reach and I'd assume increases merchandise and ad revenue. Not crazy drastically, and maybe not even enough to take on the risk of the Twins kicking you to the curb in 5 years, but I don't think there's any question that not having to pay your players and adding even a little merchandise and ad revenue would be good for any team's bottom line. Just don't get why any team would sign up for it if it's a worse business decision than being independent.

    I recommend this article from the Athletic today - https://theathletic.com/2195101/2020/11/13/op-ed-will-savage-former-minor-leaguer-on-what-mlb-will-lose-by-shedding-minor-league-teams/?source=dailyemail  It is true Independent ball clubs have difficulties, but right now I do not trust Manfred and MLB owners to do the right thing with MiLB.  But I am fine if the Saints want to go that way, I remember when we had the Millers and Saints and that was fun.

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    Well not having to cover player salaries would be a boost to the bottom line I'd think. The Twins can help cover the 20 mil, and I'm sure that's a large part of any negotiations happening. A bad AAA team is still better baseball than any team the Saints have ever run out there. People go now without it being a Twins affiliate and with it being less skilled baseball. I'd think there's a reason teams pay the 20 mil to become affiliated. If being independent like the Saints is the better move why would any team sign on to be affiliated? I can name you 2 dozen minor league affiliates and own merchandise from a half dozen. None of which are Twins affiliates. Being linked to MLB gives you further reach and I'd assume increases merchandise and ad revenue. Not crazy drastically, and maybe not even enough to take on the risk of the Twins kicking you to the curb in 5 years, but I don't think there's any question that not having to pay your players and adding even a little merchandise and ad revenue would be good for any team's bottom line. Just don't get why any team would sign up for it if it's a worse business decision than being independent.

     

    The Saints have a good thing going so it's hard to say if $20M is a good business decision when we don't have all the facts.

     

    1) What would be the salary savings?

    2) What level of price increase can be made will maintaining attendance?

    3) Can seating be expanded?

    4) Are there other revenue sources associated with MLB affiliation?

    5) Are the Twins willing to contribute? They have some cost savings. Would it build fan loyalty and increase attendance of MLB games after seeing players at AAA?

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