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Twins Video
This list is obviously subjective, but I’d love to hear from you. What are your favorite ads produced by the Twins or featuring Twins players? Laurel Krahn (@wintwins on Twitter) has a wonderful playlist on YouTube with more than 100 Twins commercials. But even the Internet has its limitations. I’m sure there are some great older ones that aren’t out there on YouTube.
10. Joe Mauer Mean Joe Green Tribute
9. Sorta Deep Thoughts With Bert Blyleven and Carl Pavano
https://www.youtube.com/watch?v=zT4jCLoxWYk&feature=youtu.be
8. Ron Gardenhire on TC’s Natural Habitat
7. Kent Hrbek’s First Base Lessons for Joe Mauer
6. Get to Know Em: Cristian Guzman
5. Sorta Deep Thoughts With Justin Morneau and TC
https://www.youtube.com/watch?v=jqY5E_FDIUM&feature=youtu.be
4. Johan Santana/Joe Nathan Carpool
3. Torii Hunter Birthday party pinata
2. Michael Cuddyer’s Magic Show
1, Get to Know Em: Corey Koskie
There were some tough choices, and I shared another 10 spots I really enjoyed on Twitter outside of this batch. A few of these are from the same ad campaigns, but they were so good I couldn’t narrow down to just one per year.
The Twins renaissance in the early 2000s had more to do with the players on the field and their success than any ad campaign, but the Get to Know ‘Em commercials were brilliant. The Twins were a developing club packed with young talent, but the players were still mostly anonymous even in a lot of parts of Twins Territory.
The team had been an afterthought for several years. In 2000, they averaged just 12,355 fans per game, topping only the Montreal Expos in attendance that season. To put that into some more perspective, the Tampa Bay Rays were dead last in attendance in 2017, but they drew 15,477 fans on average.
Hunt Adkins was the agency behind those Get to Know ‘Em commercials that put the focus on the players, their stories and their backgrounds. They had a great four-year relationship with the Twins. The team has has been partnered with Periscope the past 13 years — I especially appreciated their Sorta Deep Thoughts commercials — but a new agency will be at the helm in 2018: Carmichael Lynch. Here’s a link to some of the agency’s work, which includes the Jack Link’s Beef Jerky Messin’ With Sasquatch ads.
OK, now it’s your turn. What are your favorite Twins commercials?
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