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A few years back, Jay Caspian Kang wrote about the "unbearable whiteness of baseball" for New York Times Magazine, noting among other things that just over 8% of major-league players were Black at the time. That number has since dropped even further – in 2019, Black players comprised just 7.7% of MLB rosters.
This troubling disparity is reflected in the managerial ranks (there are only two African-American managers in MLB) and especially in front office leadership (there have been five African-American general managers in baseball history).
It's no coincidence, then, that the disparity also reflects in the sport's audience – a 2014 study found that 9% of pro baseball's television viewership was Black, compared to 83% white.
Why is baseball failing to resonate with, recruit, and elevate African-Americans? It's a complicated and largely theoretical question that I won't delve into here. What's important now is to alter this imbalance, and bring more racial equality to the game's demographics.
The simplest step in that direction is to highlight Black people currently succeeding in professional baseball roles, let them share their stories, and encourage others to follow in their footsteps. On Tuesday, the Twins did just that.
Noah Croom, General Counsel & Partner for Beautiful Game LLC, curated a panel that featured four members of Minnesota's front office operation:
- Sean Johnson - Director, Amateur Scouting
- Deron Johnson - Senior Advisor, Scouting
- Navery Moore - Fellow, Pro Scouting
- Josh Ruffin - Analyst in Advanced Scouting
Twins general manager Thad Levine kicked off the discussion with a firm statement before going off-screen to follow as a viewer: "It is our belief that the hiring practice of Major League Baseball and the Minnesota Twins has been flawed." He cited complacency as a primary cause, hinting at a similar sentiment to the one shared recently by a fellow white male executive, Theo Epstein of the Chicago Cubs.
"I've hired a Black scouting director, [and] farm director in the past, but the majority of people that I've hired, if I'm being honest, have similar backgrounds as me and look a lot like me," Epstein said on a conference call last month. "That's something I need to ask myself why. I need to question my own assumptions, my own attitudes. I need to find a way to be better."
The Twins have their own ignominious history on this front. Former owner Calvin Griffith, who brought the team to Minnesota in the 1960s, made horribly racist remarks in 1978 that have echoed through the decades. The Twins are one of only three MLB teams that has never hired a minority to be a manager or general manager. During a conversation earlier this summer with The Athletic, Torii Hunter shared a story about an unnamed member of the Twins organization calling players the n-word.
But history is just that. As we turn focus to the present, the organization's commitment to condemning racism and promoting equality is now on the leading edge, and I personally couldn't be prouder. The person referenced by Hunter was promptly jettisoned by Derek Falvey. The statue for Calvin Griffith that once stood outside Target Field has come down. The Pohlad family committed $25 million to racial justice causes in the aftermath of George Floyd's murder.
And while I can't speak to the relative prevalence of Black employees in Minnesota's front office, I can say that four very bright ones stepped up during the diversity roundtable to speak thoughtfully about this critical subject. Panelists answered questions from Croom on a variety of topics, ranging from their paths to their current positions, to the value of mentorship, to the reasons for a lack of Black athletes entering the sport, and much more.
In efforts to create more interest and opportunity for underrepresented minorities, the Twins announced they have launched a Diversity Mentorship Program, through which individuals from these groups can engage Twins employees during office hours for career advice, project feedback, résumé tips and more. Signing up is easy; just click on the link and fill out a quick form.
At one point in the roundtable, Croom asked whether panelists felt that the Floyd tragedy, and the resulting rise in awareness and attention directed toward systemic racism throughout our society, might serve as a tipping point as baseball seeks to turn around its age-old problem.
Deron Johnson admitted that it's hard to judge at this moment, due to widespread hiring freezes stemming from the pandemic, but expressed genuine optimism.
“This is a time where people can get into the game, or at least get their names out there. I do believe that.”
Sean Johnson, who credited Deron (not related) as a mentor that helped pave his way, followed by voicing agreement. "Hopefully this is the moment we need to put us in a place where we put an end to all this stuff."
Amen, Sean.
(During the event, the Twins announced an upcoming second installment of the Front Office Diversity Roundtable series, which will feature women in the organization. Stay tuned for details, as we'll be sure to share them here.)
A WORD FROM TWINS DAILY
Diversity and inclusion have been weighing heavily on our minds here lately, with many ownership discussions taking place. Twins Daily is run by five white men, and it's not lost on us that an overwhelming majority of our site's writers and readers fall into the same category. While this can be partially attributed to the aforementioned overall demographics of baseball, to crutch on that as an excuse is a cop-out. We know it. We're not running away from it.
Bringing more diversity to our site's community will be an emphatic focus going forward. When more voices, viewpoints, and backgrounds are represented, we all benefit. I can't say at this moment what exactly our efforts will look like, but one simple thing you can expect is a lessened tolerance for any language deemed hateful, intolerant, or non-inclusive – even if it might be presented in an ostensibly "respectful" manner. Our commitment to letting everyone speak their minds remains firm, but it is of the utmost importance to us that everyone who arrives at Twins Daily feels comfortable and welcome.
We expect every single one of you to hold us accountable and help us along the way on this path forward to a better Minnesota.
Thank you as always for visiting, engaging, and supporting. We can't wait to enjoy this wild and wacky 2020 season with all of you, and hopefully plenty of newcomers to the community.
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