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So far in 2022, the Twins rank 22nd in baseball attendance, with an average of 17,869 fans per game. This total ranks Minnesota just ahead of non-contending teams like Baltimore, Cincinnati, and Kansas City. Last season, the Twins averaged 16,377 fans, which ranked 19th in baseball. There were some attendance restrictions to start 2021, so the 2019 season paints a better attendance picture. The Bomba-Squad Twins won the AL Central in 2019 and averaged 28,322 fans per game (15th in baseball).
Minnesota has hope that attendance will improve in the months ahead. Here are three reasons for optimism. Maybe you have more ideas. Why do you think that attendance has been slow to start the season?
Summer Starting Now
Memorial Day Weekend tends to mark the unofficial start of summer. College students have wrapped up their semester, and many high schools celebrate their graduation in the coming days. Families from across the Twin Cities can start planning summer trips to Target Field. Local families can start bringing younger students to evening games because school is done for the year. College students can meet up downtown and attend a game together as they return home for the summer. Attendance tends to improve in the months ahead, especially if the weather cooperates and the team continues winning.
Cold Weather
Cold weather has plagued baseball throughout this spring, keeping fans away from the ballpark. Cold weather is also considered one of the reasons offense is down across baseball. In fact, the leaguewide batting average of .231 was the lowest through April in MLB history, and the .675 OPS was the lowest since 1968, which was The Year of the Pitcher. Offensive numbers tend to improve as the weather warms up throughout the season. Minnesota's .717 OPS currently ranks as MLB's tenth best, and only three AL teams rank ahead of the Twins. Scoring more runs can be exciting and bring more people out to the ballpark.
Rebounding from 2020 and 2021
Fans didn't get to attend games in 2020, and the Twins were out of contention before the calendar turned to May during the 2021 season. Attendance tends to lag behind a team's on-field performance. Season ticket totals and renewals corollate to how well a team did the previous year. Minnesota suffered one of the club's most disappointing seasons in recent memory in 2021, so it makes sense that attendance reflects a team on the rebound.
The hype around signing Carlos Correa helped sell tickets before the season, but one player can only draw so many fans. If the team continues to play well, attendance will improve, and next year's numbers should look even better.
Overall, fans likely won't care about how many people are in the stands at any given home game. Shorter lines for food and bathrooms can be positive with fewer people in attendance. However, more fans in the stands can be a benefit to provide a home-field advantage for a team fighting for playoff contention. Luckily, the team's sparse attendance should begin to improve in the weeks ahead.
Do you think fans should be worried about early season attendance? Will crowds come back this summer? Leave a COMMENT and start the discussion.
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