Good article. I think part of the reason that it is easier to care about a baseball team is because our money is directly related (or should be) to the product we get out of it. If we all buy their gear and go to their games, we (should) be able to reap th benefits from spending our money on their business. We have a say - if their product sucks, we don't spend our money on it. It's too bad the opposite is happening.