I couldn't agree more with Doc's comments. I've lived well away from Minnesota since the season of our 1st WS win in 1987 and about all I ever hear about the Pohlad family originates on this site and other Minnesota-centric sources, same as Doc. And I take many of those comments and opinions with a grain (or two) of salt.
I've personally never really had any significant issues with how the Pohlads have run the franchise since they bought it from the Griffith family. I know that there are some out there with a dim view of their ownership. They're definitely entitled to there own opinions but I, for one, have never seen or heard verifiable corroborating evidence that supports some of their opinions.
Maybe elevating Joe will help elevate the appeal of the team to a younger fan base and maybe some of the more cynical of the older fan base, too. However, only time will tell there.
I'm anxious to see how this all plays out.