What annoys me about Gladden is his "nickname." As a kid, I was just starting to follow hardcore in '87 and I never once heard Dazzle being mentioned in print, radio, etc. TwinsCentric readers--where did "Dazzle" come from?
The Twins should look to the Oakland A's as a model for how to utilize Pinto (along with their front office work, but I digress). They run out a combination of Morris, Vogt, and Jason at C/DH/1B/OF and get great production with matchups.
Build relationships with beat writers from the minor league affiliates--link to their stories/blogs, include them in your podcasts/chats, etc. I know they (and their newspaper employers) would love the cross-promotion of their website, etc.