Twins Video
On Wednesday May 4, Sinclair Broadcasting Group, which owns the Bally Sports regional networks, announced it is planning to do a “soft launch” of its standalone streaming service by the end of the current fiscal quarter, meaning before July 1. The new streaming service will cost $19.99/ month, or if fans commit to a full year, they can get it for about $16 a month ($189.95/ year).
Currently, a number of prominent streaming and satellite providers do not offer Bally Sports, including Hulu, YouTube TV and Dish Network, much to the chagrin of sports fans. It is unclear if subscribers to Bally’s new service will have access to out-of-market games or just those within their own market. Reporting by the New York Post in 2021 indicated that Sinclair was expected to seek the rights to out-of-market games, “although that could prove more difficult.” And if Sinclair gets those rights, it could charge a small additional fee for those games, according to the New York Post's source. MLB.TV, a service which gives subscribers access to the broadcasts of all teams (subject to blackout restrictions) for $24.99 per month, would likely serve as a competitor to Bally’s new service, though the latter would also feature hockey, soccer and basketball broadcasts as well, not just MLB. So far, reaction to Bally Sports+ appears mixed.
Needless to say, the switchover from Fox Sports to Bally Sports has not been without controversy. First, there is the access issue- fans complaining in droves that they are unable to watch their own market’s games. In addition, fans have reported technical difficulties and outages during Bally broadcasts post-switch. Then there are unpopular personnel moves.
Bally Sports made waves on Thursday morning when Timberwolves reporter Jon Krawczynski reported in the Athletic that Bally Sports North decided not to pick up the option for TV play-by-play announcer Dave Benz, ending a 10-year relationship. Benz and color analyst Jim Petersen formed a television duo that was universally respected, even beloved, across the league, among members of the media and fans. Benz was reportedly stunned and “heartbroken” when informed of the news on Wednesday morning.
The news of Bally Sports moving on from Benz, announced almost concurrently alongside the new Bally Sport+ service, has ignited sports fans and commentators alike, and has some fans calling into question whether Bally Sports actually cares about the quality of its product or whether it is simply trying to cut cost-cutting corners.
My take
I am lucky enough that my family has DIRECTV, which has continued to carry Bally Sports, so I have had uninterrupted access to Minnesota sporting events. The games are so important to me, and truthfully the only thing besides the news that I watch on TV or stream, that if I had a Bally-less streaming service like Hulu, I would switch to a different one that carries Bally. If I can't watch Minnesota sports, there's no point in me having that service. But this is all beside the point. It has been discouraging and frustrating to see how difficult it is for fans to simply watch games within their own state.
It is wrong that Sinclair makes watching sports a premium experience. Simply put, watching sports in one's own market should not be a luxury at a price point inaccessible to many people. I was raised on Fox Sports North, available on cable at the time. My siblings watched so many Twins games that my sister could recite the Twins' copyright spiel forwards, backwards and sideways while talking at hyper-speed. "This copyrighted telecast is presented by authority of the Minnesota Twins and may not be reproduced or retransmitted in any form..." See if you can finish it.
It is concerning that children especially, the baseball fans of tomorrow, are growing up in an environment where they are much less likely or simply unable to watch Twins games on TV. No, I'm not out here saying that kids need to be watching a bunch of TV, but kids grow up looking up to athletes. These athletes encourage kids to get into sports, and I, as middle school and high school ski coach, am a huge advocate for children, especially girls, becoming involved in sports. The reason I am so in love with the Twins in my present-life is because I grew up watching them- both on TV and in-person. These bonds start young. I was familiarized with the players, and the players I grew up watching are still my favorites today. It was simply easier to be a fan back then. Yes, I have Bally on DIRECTV, but the latter is not cheap whatsoever, and I understand that it could be financially out of reach for some families. Bally should not be such an exclusive commodity.
So while I am glad sports fans will have another sports streaming option in Bally Sports+ and I'm sure some of those with YouTubeTV or other services will gladly pony up, the price point is quite high when compared to what you potentially might get, especially if Bally Sports does not indeed offer out-of-market games. I won't pretend to understand the intricacies of how much it costs to produce broadcasts, but I do know that $19.99/ month will likely price some people out of watching.
This is a Twins website, not a Timberwolves one, but because the broadcasts of both teams are carried by the same company and I am a massive Timberwolves fan, I will say that I am floored and disgusted that Bally Sports (along with the Timberwolves) have decided to move on from David Benz. To be clear, Bally Sports has not announced any other personnel changes or decisions. However, moving on from Benz, a universally-beloved and widely-respected play-by-play voice, has some understandably questioning what other decisions Bally Sports might make regarding other longtime voices. I highly doubt Bally Sports would decide to move on from Dick Bremer because he has covered the Twins since 1983, is widely-respected within the clubhouse and league and the Twins organization would have to sign off on this move. He is a future club Hall of Famer.
Further, I am of the strong opinion that Bremer should have the job as long as he wants it. But moving on from the highly-popular Benz and breaking up one of the foremost broadcast duos in the NBA, to me, illustrates that Bally Sports is not concerned about what customers want and is probably just concerned about money or potential cost savings. The other anecdotal examples of fans griping on a perceived decrease in quality post Fox Sports North to Bally Sports North switch are not insignificant either.
What are your thoughts on Bally Sports+? Would you subscribe to it? Let me know in the comments below.
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