Wolfson: More Twins Firings

[Brock Beauchamp]

Guess I missed the part where I mentioned Terry Ryan. Maybe you can show me. And your belief that the realization by St. Peter that the marketing was substandard just happened to coincide with a steep plunge in attendance and train wreck performance on the field is suspect at best.

 

We have absolutely no idea why they were fired. Speculating that it was based on declining attendance is suspect at best. It could have been for any reason.

[Benchwarmerjim]

I was not a big fan of the 'Deep Twins Thought' commercials last year. I cant remember if they ran any other ad campaign (The Bert/puppets singing ad was for the Minnesota State Lottery). As for why these people were let go, it probably boils down to the higher ups wanted to go in a different direction.

[Mike Sixel]

No sarcasm, shockingly I know, from me on marriage, it is a wonderful thing to spend your life with your best friend.....

[Jim Crikket]

 

Guess I missed the part where I mentioned Terry Ryan. Maybe you can show me. And your belief that the realization by St. Peter that the marketing was substandard just happened to coincide with a steep plunge in attendance and train wreck performance on the field is suspect at best.

 

Guess it was this:

 

 

My point was that obviously a crappy product is harder to sell, and I'd expend most of my energy improving the product rather than the marketing. If the Twins need to revamp their marketing strategy with a "tough times" outside firm, that would tell me all I need to know about how they view their chances of contending next year, and quite a bit about the year after.

 

If referring to focusing energy on improving the product on the field isn't referring to Terry Ryan, I guess I don't know who it is referring to. And I'm not saying anything about these decisions were coincidental. They had causes, but as Pig indicated, we don't know what they were. I obviously do feel that addressing whatever those causes were should have absolutely no effect on the "energy" put forth to improve the product on the field.

[JB_Iowa]

I was not a big fan of the 'Deep Twins Thought' commercials last year. I cant remember if they ran any other ad campaign (The Bert/puppets singing ad was for the Minnesota State Lottery). As for why these people were let go, it probably boils down to the higher ups wanted to go in a different direction.

 

I agree - the deep thought commercials were really bad. My all time favorite commercial was the Pitchers Ode to Joy.

 

I have to think about who was pitching for the club (including Bonser, Rincon, Liriano, Nathan, Neshek et. al.) but the words stick with me.

 

3-2 count, we love the slider

[Boom Boom]

It's about time... these maniacs sawed Johan Santana in half, and he never recovered.

[Mauerzy4Prez]

These would seem to fall under the direction of someone other than Terry Ryan, so I question what they would have to do with improving performance on the field. One would hope that Dave St. Peter and the other brass are smart enough to know that when the product on the field sucks for a couple of years, it's probably not the Marketing team's fault if ticket demand falls dramatically. At the same time, it could be argued that almost anyone can run a successful marketing organization when times are good. The test of abilities comes when times get tougher. There are independent marketing firms that specialize in dealing with "tough times" and I wouldn't be surprised if the Twins "outsource" more (if not all) of their marketing function going forward.

 

When you say almost anyone can run a successful marketing organization, do you refer to anyone as any marketing professional? Or just any Joe Scmoe coming in off the street? I know marketing isn't always seen as one of the most difficult degrees to attain when comparing it to engineering/science/etc... but that does not mean that there are no special skills needed to be a good marketer. It in fact does take a lot of hard work and someone who has a very strong business acumen to be successful in that field.

 

I think people should take a look at what other local big businesses have done in the last few years when times are tight and revenue is down. If there is no foreseeable growth in revenue in the near future, and the company cannot raise expenses to grow their sales, they must cut internal costs and try to maintain the same level of profit that they currently have. I.e. Best Buy... when things got very bad in the economy about 3 years ago, BB was clearing out entire departments and firing people left and right. The first major department to get completely wiped... MARKETING.

 

The Twins might be doing the same thing here. They don't see any major growth in revenue in next 3-5 years, and the only way the team can afford to bring on new and better plays is to create more money by cutting expenses internally. It is really not fair to the people in that department because they did everything in their power to keep people in the seats. The scouting department, front office, and all-mighty Pohlad boys are the ones that put a horrific team on the field after they pulled a fast one on the general public and convinced them to buy a new stadium for the team. As a long standing season ticket holder and die hard fan of the Twins... this is extremely disappointing. The honeymoon is over guys, it's only a matter of time before the public all stops caring and isn't willing to pay the prices you expect to get.