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Twins radio broadcasts moving to KTWN

lecroy24fan

By lecroy24fan
in Minnesota Twins Talk

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BrentMpls College Ball

BrentMpls

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Posted
Posted
Looks like the speculation was right nd I was wrong. I wonder what ESPN1500 does now?

 

It should be interesting, the ESPN connection might help and keep them afloat, or like I said in the other thread I doubt the local programming will survive now that they just have gopher hockey and basketball, and they go all ESPN national, but who knows, time will tell.

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BrentMpls College Ball

BrentMpls

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I really like 1500's format from 9am until 3pm. I wonder what they will do also. I am guessing some of them might be recruited. Unfortunately, KTWN hosts probably will not be very critical/objective about the Twins.

 

Depends on what their format will be. They were ghetto rap at once time, not sure what format that are in right now. I think Perkins was/is on the morning show...

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BrentMpls College Ball

BrentMpls

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As much as I hate change, if it gets Mackey off the air I'm for it.

 

R&M were abrasively joking how Samuel Deduno doesn't belong with the Twins and should host the new morning show on KTWIN next year, and that their program will soon be coming to end during today's show

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Jim Crikket First Round Pick

Jim Crikket

Provisional Member
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I see a couple of possibilities at work here.

 

Certainly, this could be an indicator that Twins ownership is dipping their toes back in the waters of owning/controlling their own media distribution channel. It didn't work for them the first time with TV, but it certainly has worked for other teams since then. If they can make the radio thing work, maybe by the next time their TV rights are up for bid, they'll be in a position to at least partner with a distributor and give FSN some competition for those rights.

 

Another... and perhaps, unfortunately, more likely... scenario is that after two consecutive very poor seasons, they realized the money they might be able to command from 1500 or anyone else for their radio rights was tanking along with the Twins' W-L record and now might be the time to see if they can use Twins programming to at least make the radio station profitable.

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John Bonnes MVP

John Bonnes

Owner
Posted
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This just in.....

 

Media Advisory: Twins to Host VIP Breakfast at Target Field

Live broadcast from the Carew Atrium will be followed by a special announcement regarding team’s future radio broadcast plans

 

What: The Twins and Northern Lights Broadcasting will host a live broadcast between 7 a.m. and 9 a.m. followed by a special announcement. The live broadcast will feature guest appearances by Twins personalities.

 

When: 7-9 a.m. on Wednesday, Aug. 15 (Announcement made at 9 a.m.) Where: Target Field Delta SKY 360° Legends Club – Carew Atrium

 

Who: Dave St. Peter – President, Minnesota Twins Sam Elliot – Vice President, Northern Lights Broadcasting and General Manager, FM 96.3 K-TWIN Eric Perkins – Broadcaster, FM 96.3 K-TWIN Kent Hrbek – Minnesota Twins Legend Cory Provus – Broadcaster, Minnesota Twins Dan Gladden – Broadcaster, Minnesota Twins Ron Gardenhire – Manager, Minnesota Twins

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Riverbrian Cooperstown

Riverbrian

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There are two main reasons why radio stations purchase the broadcast rights.

 

1. Money

2. Ratings

 

Pretty obvious I know but the Pohlads are in position to determine if they will make more money from the selling the broadcast rights to another station or keeping the advertising revenue themselves with their own signal. I think that determination has been made based upon the switch.

 

From a ratings standpoint. This is the tricky part... The Twins can actually bolster a radio station's ratings overall in standard 6a to 12m Mon-Sun measurement by bringing in unique cume during games and therefore improve the overall ratings. It doesn't matter what format they offer outside of Twins broadcasts... as a matter of fact.... A different format from a sports broadcast would be preferable. Nights are low in-tab timeslots and the Twins will bring in listeners from demographic's young to old seperate from normal audience. This unique cume is added to the overall cume(non-Twins listeners) throughout the day and it increases cume overall.

 

Simply... Listening numbers can be down during the actual Twins broadcast times(I don't think they will but they could) and overall station numbers will go up because the Twins Audience will be different audience and added to the normal format listener cume... Therefore increasing cume overall. Cume is one half the formula for determining audience share.

 

In short... Smart move by the Pohlads and KTWN programming staff. The worst thing that they can do at this point is go to Sports format during non Twins Hours because it seems to align with being the Twins station... By keeping a music format and the Twins... They will draw cume from two sets of audience and ratings will increase and therefore revenue for both the Twins and their radio station. This is a no brainer!!!

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SweetOne69 Draft Eligible

SweetOne69

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Riverbrian, with ESPN1500 the Twins actually had the best of both worlds. They were paid $1M/yr for the broadcast rights plus the got the in game ad revenue.

 

What they are hoping to do by switching is to increase the audience for their own station.

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davidjcampbell Prep Ball

davidjcampbell

Provisional Member
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I really like 1500's format from 9am until 3pm. I wonder what they will do also. I am guessing some of them might be recruited. Unfortunately, KTWN hosts probably will not be very critical/objective about the Twins.

 

Depends on what their format will be. They were ghetto rap at once time, not sure what format that are in right now. I think Perkins was/is on the morning show...

 

Sorry Brent - are you able to fit a few more qualifiers into that post?

 

When the Polads bought the station they played "urban" music which competed with KDWB playing mainstream rap and R&B. Since the purchase in 2007, they have changed formats twice landing on "modern adult contemporary" - basically they play a little of everything now. They have also moved their transmitter to New Hope in 2009 to increase the metro reach.

 

The Perkins you are referring to is Eric Perkins (also KARE-11 Sports Director).

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Riverbrian Cooperstown

Riverbrian

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Riverbrian, with ESPN1500 the Twins actually had the best of both worlds. They were paid $1M/yr for the broadcast rights plus the got the in game ad revenue.

 

What they are hoping to do by switching is to increase the audience for their own station.

 

I know... The Pohlads have obviously determined that this better for them.

 

They could have made this move a couple of years ago I believe and chose not to. Times have changed.

 

The Twins will increase the ratings on KTWN... That is what I'm saying. They have 30 year old Barbara who listens during non twins broadcast times and now they can add 55 year old Bob during the games. This increases the overall ratings even if the ratings during Twins Dayparts are down. However, according to Arbitron, the Twins are doing fairly well with audience levels.

 

With Bob and Barbara working together. They have increased their overall cume from Monday to Sunday and those increased ratings can turn around and be pitched for more money and now you have a radio station that is billing higher and that goes into the Pohlads Pocket. Therefore the Pohlads have determined that they will make more cash this way as opposed to selling the rights and keeping the in game ad revenue.

 

It's a smart move because KTWN has been struggling a bit lately. The worst thing they can try to do... Is try to put together a format that Twins Fans will enjoy all day long. They will be better off playing a different format and collecting new cume during Twins Broadcast Hours.

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BrentMpls College Ball

BrentMpls

Provisional Member
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I'll be very interested to see if they switch formats. The Twins have had their own "radio network" for several years now, though it had very limited programming - mostly just Sunday afternoons and Twins games. I wonder if they kick that up a notch now.

 

Yeah it will be pretty interesting - 1500 definitely had the most baseball talk on it in town, but having officially branded Twins content would be neat. The Ron Gardenhire show was fun.

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nokomismod Draft Eligible

nokomismod

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I think there is some risk to this move too. When you have a semi independent station covering the team, fans tend to stick around that station before and after the game. The team gets more talk which is good for the ownership and their affiliate. I can see 1500 and kfan not spending as much time on the Twins after the switch.

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Riverbrian Cooperstown

Riverbrian

Old-Timey Member
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I think there is some risk to this move too. When you have a semi independent station covering the team, fans tend to stick around that station before and after the game. The team gets more talk which is good for the ownership and their affiliate. I can see 1500 and kfan not spending as much time on the Twins after the switch.

 

That would be a big mistake on 1500 and KFAN... If they remain Sports formatted stations... Not talking about the Twins would be like not playing AC/DC on a Classic Rock station. All of the programmers for all stations should know that.

 

The Twins are a nice 25-54 Men audience draw... KTWN should find a non sports format that complements that demographic. Going Sports will be the third sports and will throw away the increased cume possibility. They won't get the increased ratings that way and therefore the increased revenue.

 

Classic Rock?

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Brock Beauchamp GOAT

Brock Beauchamp

Administrator
Posted
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I can see 1500 and kfan not spending as much time on the Twins after the switch.

 

All the better for Twins Daily.

 

This state's baseball coverage is abominable (especially when you consider how successful the team was for a decade). Part of the idea behind this site is to provide the Twins coverage that the team has been lacking all these years.

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TheLeviathan All-Star

TheLeviathan

Old-Timey Member
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Macky is easily tolerable if you had no option but KFAN for 15 years. I'm still waiting for the first time Paul Allen comes up with an intelligent thought that he didn't steal from someone else.

 

Tony Bruno approves.

 

I'd argue sports coverage around here in general is very, very weak. Very few people on the air that have anything but a cursory understanding of the sports world.

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powrwrap Draft Eligible

powrwrap

Verified Member
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I wonder what ESPN1500 does now?

 

I think they die a slow death. I completely abandoned KFAN, aka the Vikings and Wolves shills, when KSTP 1500 went to sports talk.

 

I wonder if KTWN would try to hire away some of 1500's personalities? Anybody know the status of Reusse, Soucheray, Pellisero, Zulgad, etc. contracts? I suppose there is a no-compete clause that would cause a time out for these guys before they could switch over to KTWN. For that matter how long is KSTP's contract with ESPN?

 

Riverbrain, I just don't see a music format on KTWN for 20 hours and then the Twins game for 4 hours on game days. I think they have to go to sports talk.

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fatbeer College Ball

fatbeer

Provisional Member
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Soucheray seems really close to retirement and Reusse is only going to work until he dies and I have a feeling he has himself in death pool. After that the station is just old KFAN sidekicks who are great in that role or when the main host takes a day off, but don't really work 5 days a week. There's room in the middle of the day for political talk, but going against Rush Limbaugh that probably will never happen. Nobody will ever live up to Soucheray in Reusse in their prime. They were the last ones to have a decent sense when people cared and when people would rather hear about the prior nights dog walk or dinner Reusse coming in on the 4th of July because of a hockey story was classic. 2 sports stations in this town could have worked, but the last two years of sports made it real tough.

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John Bonnes MVP

John Bonnes

Owner
Posted
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I'm interested in how KSTP adapts, but I'm really interested to see what KTWN does. I don't know how a rock station and a baseball station will mesh. It sure doesn't seem to have a lot of synergy. And after firing TFly, I wonder if they're looking to go in a different direction.

 

They could be a radio version of TwinsDaily if they wanted. Anapologetic sports talk with a focus on baseball even during the offseaon. How about broadcasting some AFL games in the fall? Lots of spring training coverage? Winter meetings talk?

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